Shanghai Culture Planning has dedicated itself to creating the brand image for China's first Dragon Boat Culture Festival, drawing inspiration from traditional culture and integrating modern design language to construct a complete visual identity system.
We designed unique mascots, souvenir series, and promotional materials to vividly interpret the spirit of dragon boat racing and give the cultural festival a distinctive personality and strong appeal.
The overall planning helped the event enhance its influence, winning high praise from the organizers and all sectors of society, and fully demonstrating Shanghai Culture's professional strength and innovative spirit in the brand building and derivative product development of large-scale festivals.
