Shanghai Culture Planning was deeply involved in the Panyu District People's Livelihood Card project, creating a series of card visual systems that combine regional cultural recognition with the warmth of inclusive services.
Design Core: Taking "Carrying Lingnan Sentiments and Caring for People's Affairs" as the creative origin, the design cleverly integrates Panyu's unique natural landscape (such as Lotus Mountain), cultural heritage (such as Shawan Ancient Town), and modern urban fabric, transforming abstract concepts of people's livelihood into tangible visual symbols.
Visual System: Around the four themes of "humanity, vitality, ecology, and inclusiveness," a series of designs are constructed, each with a unified style yet distinct characteristics. The visuals extract the essence of Lingnan aesthetics, employing modern minimalist design language to achieve a harmonious coexistence of traditional imagery and contemporary aesthetics.
Professional considerations: The design strictly adheres to the actual requirements of functionality, durability, and mass production, ensuring that important information is clearly visible, the chip area layout is reasonable, and the materials and processes are suitable for daily high-frequency use scenarios.
Project Value: This series of cards is not only a functional carrier, but also a visual representation of Panyu District's service philosophy of "serving the people, benefiting the people, and being close to the people." Within its small size, it establishes an emotional connection between citizens and cultural identity, as well as urban services, making every use a beautiful moment of experiencing urban care.
Shanghai Culture Planning is committed to injecting humanistic aesthetics and brand value into public services with professional and systematic design thinking.
